From podcasts to video features, explore the stories behind the work we do and the impact we've made across industries. These insights, strategies, and conversations highlight the depth of our knowledge and the expertise that drives our success.

No, You Can’t $99-Your-Way to the Top of Google

Harnessing AI for Business Growth: Insights from Mat Rogers

Why Human Experience Will Beat AI (And Win in Pest Control) | EP 234

The Science Behind Wasp Control (And Why It Matters) | EP 233

The Unsexy Services That Make the Most Money (Pigeons, Weeds & More) | EP 232

You’re Not Stuck; You’re Just Around the Wrong People | EP 231

Grow Fast Without Ads: The Customer-First Playbook for Pest Control Success | EP 230

Harnessing AI for Business Growth: Insights from Mat Rogers

Beyond the Sting: Why Community Beats Competition in Pest Control | EP 229

From Outsiders to Industry Disruptors | EP 228

Ep 33: The Facts and Fallacies of Scaling a Pest Control Company with Digital Marketing

Ep 57: How to Optimize Your Website for SEO

Ep 84: Buzzing with Success: Marketing Tips to Grow Your Pest Control Company

Ep 126: Maximizing Digital Marketing Strategies: Featuring Expert Mat Rogers from Lizard SEM

Ep 39: Why Marketing is Worth the Investment for Your Pest Control Company

Ep 65: Tips to Help Convert Your Leads Into Revenue With Expert Mat Rogers

Ep 100: Converting Leads Into Revenue and Planning Next Year’s Marketing Strategy with Expert Mat Rogers

Why AI Can’t Read Your Website #shorts

AI Search: 90% of Demand is Wide Open #shorts

Spot Fake Experts: The 2-Question Bullshit Detector #shorts

The AI Renaissance: Mat Rogers on Local Search for Home Service Brands

No AI Visibility Hacks, Says Google #shorts

The Acronym Racket Exposed #shorts

Beware of ‘Acronym Agencies’ for Your Business #shorts

The SEO Acronym Racket, And The 2 Questions That Expose It

Keep Your Google Business Profile Sharp #shorts

AI Prioritizes Facebook & Yelp Over Google Reviews #shorts

How to Own Your Category and Stay On Top #shorts

How to Secure Category Dominance #shorts

Stop Decorating Rooms AI Never Enters #shorts

Mat Rogers on Websites That Talk to AI

Don’t Lose Your Category: The Closing Window #shorts

Nobody Owns Your Category in AI Yet. That Won’t Last.

The $99 Blog Post Scam #shorts

Beware of Cheap Content Pitches #shorts

AI Content Penalty: Google’s SCAM & How to Avoid It

How AI is Revolutionizing Search Results #shorts

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