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Digital Marketing Vocab

Let’s face it! We have many acronyms in digital marketing, which can get a bit confusing.

Here’s a quick rundown of common vocabulary used in digital marketing:

SEO (Search Engine Optimization) – the process of optimizing a website’s content and structure to improve its ranking on search engines like Google.

PPC (Pay-Per-Click) – a form of online advertising where the advertiser pays each time a user clicks on one of their ads.

CPC (Cost-Per-Click) – the amount an advertiser pays for each click on their ad.

CPM (Cost-Per-Thousand Impressions) – the amount an advertiser pays for every 1,000 impressions of their ad.

CRM (Customer Relationship Management) – a strategy and software used to manage and analyze customer interactions and data throughout the customer lifecycle.

KPI (Key Performance Indicator) – a metric used to measure the success of a specific aspect of a business or campaign, like the number of customers you maintain through a quarter or a low cost per conversion.

Landing Page – a webpage specifically designed for a marketing or advertising campaign to convert visitors into leads or customers.

Remarketing – a form of online advertising that targets users who have previously interacted with a business’s website or ads.

A/B Testing – a method of comparing two versions of a webpage or ad to determine which performs better.

Email Marketing – the use of email to promote products or services, build relationships with potential customers, or retain existing customers.

Influencer Marketing – a form of marketing in which a brand partners with a social media influencer to promote their products or services.

Content Marketing – a strategy focused on creating and distributing valuable, relevant, and consistent content to attract and engage a specific audience to drive profitable customer action.

Display Advertising – a form of online advertising that uses banner ads, rich media, and other types of ads to promote products or services on websites and social media platforms.

Affiliate Marketing – a performance-based marketing strategy in which a business rewards affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts.

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