Digital Marketing Vocab
Let’s face it! We have lots of acronyms in digital marketing, and it all can get a bit confusing. Here’s a quick rundown of common vocabulary used in digital marketing:
SMS Campaigns: Reel in Clients With a Text
What makes SMS campaigns successful? Anyone can send a text, but brand-appropriate messaging and a skilled strategy will make the difference between a new sale and the open arms of your customer’s trash folder.
Navigating the Gray Area: The Pros and Cons of AI
AI’s possibilities are endless, but so are the drawbacks. Analyzing the pros and cons of AI can help us learn how to integrate it (or not) into our lives.
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Design Like a Pro: Web Design Best Practices
Web design best practices create a seamless user experience. No more searching for the nav bar or struggling to find the ‘contact us’ page.